B Seated Global, a Sydney-based wholesale furniture business, approached Unlmtd Agency with the task of creating taglines and developing a design system for both print and web. Unlmtd Agency began by drawing inspiration from the contemporary furniture that B Seated sells, incorporating this aesthetic into the design of the logo. The logo was then finished with a hexagon full stop, which serves to highlight that B Seated is like a furniture hive for designers.
In addition to designing the logo, Unlmtd Agency created a number of taglines for B Seated Global, with the aim of capturing the essence of the brand and its products. These taglines included:
"Furniture that inspires design"
"Sitting pretty has never been so easy"
"Elevate your space with B Seated"
"Furnishing the world, one seat at a time"
“You don’t need a plan B”
Unlmtd Agency also developed a comprehensive design system for B Seated Global, which was applied across both print and web materials. This included choosing a colour palette and typography that complemented the contemporary aesthetic of the logo, as well as designing a suite of icons and graphics that could be used across various marketing materials. The end result was a cohesive and visually impactful brand identity that effectively communicates B Seated Global's unique offering in the wholesale furniture market.
